What does market analysis involve?

Market analysis primarily involves a study of competitors and market positioning. This process is essential for understanding the landscape in which a business operates, including how it fits relative to its competitors. By examining competitors, a company can identify their strengths and weaknesses, which enables better strategic planning and decision-making.

Market positioning helps a business determine how it is perceived in the eyes of consumers compared to its rivals. This involves analyzing market trends, customer needs, and the competitive environment to craft effective marketing strategies and improve overall performance.

The other options, while important in their own contexts, do not specifically pertain to the scope of market analysis. Internal structure focuses on operational aspects within the company, product differentiation examines how a product stands out in the market, and corporate governance relates to the management and organizational framework of a corporation, all of which are distinct from the competitive assessments that define market analysis.